VITADOMUS

VITADOMUS — Life + Home

Designed around your life.

Fox Vision Design Ltd.

See the 16-stage process Read the operating model
VisionProcess
01

1. Business Concept

The idea is to develop a new AI-powered interior design platform or application that helps people design, redecorate, furnish, renovate or refurbish individual rooms or entire properties.

The platform would be particularly useful for people who want to improve their homes but do not know where to start, which interior design style to choose, what furniture would suit their space, or how to achieve a coordinated design within their budget.

The first step would be to research existing interior design applications and platforms, assess their capabilities, identify gaps in the market and establish how the proposed platform could offer something different.

The main objective is to create an intelligent, personalised interior design assistant that understands the customer, their lifestyle, their property, their preferences and their budget, and uses that information to produce a practical, aesthetically pleasing and achievable interior design scheme.

Unlike conventional AI interior design applications that may generate attractive images featuring fictional furniture or products that cannot be purchased, this platform would aim to create complete interior schemes using real products available from actual retailers and suppliers.

VisionProcess
02

2. Interior Design Styles and Inspiration

The customer would be able to explore different interior design styles, moodboards, colour palettes, materials and precedent images.

They could select a particular style, combine several styles or upload their own inspiration images.

For example, a customer might upload a photograph of a sofa, dining table, kitchen, bathroom, flooring material, light fitting or any other interior feature they particularly like.

The AI would analyse the uploaded image, identify its visual characteristics, colours, materials, proportions and design style, and develop a complete interior scheme around it.

The scheme would include complementary furniture, finishes, colours, lighting, flooring, window treatments and decorative accessories.

If the customer subsequently changes a particular item, such as the sofa, the AI would automatically reassess and adapt the other relevant design elements to maintain a coordinated and visually consistent interior.

The customer would also be able to retain existing furniture or features and request a design that incorporates them.

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3. Real Furniture, Materials and Product Sourcing

One of the platform's most important features would be its ability to identify and recommend real products available from existing retailers and suppliers.

The platform would search for furniture, fixtures, fittings, materials and interior accessories that match the proposed design, the customer's budget and the physical dimensions of the property.

Product categories could include:

  • Sofas, armchairs, dining tables, beds and storage furniture.
  • Coffee tables, bedside tables, shelving and wardrobes.
  • Flooring, carpets, rugs and underlays.
  • Curtains, blinds and other window treatments.
  • Paint, wallpaper and decorative finishes.
  • Lighting, switches and interior accessories.
  • Kitchen cabinets, worktops, appliances and fittings.
  • Baths, showers, washbasins, toilets and bathroom furniture.
  • Wall tiles, floor tiles and sanitaryware.
  • Other products required to complete the interior design or refurbishment.

Each recommended product should be linked to an actual retailer, allowing the customer to see where it can be purchased, how much it costs, whether it is available and its expected delivery timescale.

The platform should also identify suitable alternative products where the original selection is unavailable, too expensive, unsuitable or cannot be delivered within the required period.

The overall objective is to produce a complete, coordinated design with a realistic purchasing schedule rather than simply an attractive concept image.

VisionProcess
04

4. Customer-Controlled Retailer Selection and Seller Trustworthiness Assessment

Customers should be able to choose which retailers and suppliers they are willing to purchase from.

For example, some customers may prefer established retailers such as IKEA or other recognised furniture and home-improvement brands, while others may be willing to consider smaller independent suppliers, specialist manufacturers or online marketplaces.

VITADOMUS should have the capability to search across the publicly accessible internet for genuine products currently advertised for sale, rather than being limited exclusively to a predefined list of retailers.

The search could include established furniture and home-improvement retailers, independent shops, specialist suppliers, manufacturers, online marketplaces and other legitimate commercial websites.

Internet-wide product discovery would use appropriate search services, authorised product feeds, retailer APIs and other permitted data-access methods. The platform would not claim to search every website or guarantee that every advertised product is available.

4.1 Customer-Selected Retailer Preferences

Customers should be able to choose between different sourcing options:

Option A — Trusted Retailers Only (Recommended)

The platform searches established retailers and suppliers that meet VITADOMUS's defined verification and reliability requirements.

This would be the default and recommended option, prioritising purchasing confidence, product authenticity, customer service, delivery reliability and appropriate consumer protections.

Option B — Trusted and Verified Independent Retailers

The platform expands its search to smaller independent retailers and specialist suppliers that satisfy appropriate verification criteria.

Option C — Extended Internet Search

The platform searches a wider range of publicly discoverable product listings, including online marketplaces and less-established sellers.

This option may identify cheaper, unusual, handmade, specialist or otherwise difficult-to-find products.

However, these sellers may carry additional risks, and the platform should clearly distinguish them from retailers that meet its recommended trust criteria.

4.2 AI Seller Trustworthiness Assessment

For each retailer or seller identified through the extended search, VITADOMUS should assess the available evidence of trustworthiness and provide an indicative reliability rating.

The assessment could consider:

  • Whether the business or seller identity can be independently verified.
  • Available company registration and contact information.
  • Website security and evidence of legitimate operation.
  • The history and consistency of the seller's online presence.
  • Independent customer reviews and complaint patterns.
  • Product authenticity and accuracy of descriptions.
  • Published delivery, refund and returns policies.
  • Available secure payment methods and buyer protections.
  • Evidence of successful customer transactions, where independently available.
  • Relevant consumer-protection arrangements in the customer's country.
  • Whether the advertised price is unusually low compared with comparable products.
  • Any independently verifiable warning signs associated with the seller or website.

The platform could present an indicative rating, such as:

Seller assessmentMeaning
Recommended — Verified RetailerMeets VITADOMUS's defined retailer verification criteria
Lower Risk — Evidence SupportedAvailable evidence suggests comparatively lower purchasing risk, but it is not a guarantee
Caution — Limited VerificationSome checks are incomplete or available evidence is insufficient
Higher Risk — Warning Signs IdentifiedMaterial concerns have been detected and additional caution is advised
UnverifiedInsufficient reliable information is available to assess the seller

The rating must be based on identifiable evidence rather than invented scores or assumptions. Where information is unavailable, the platform should state "Insufficient information to assess" rather than assign a misleading level of confidence.

Where possible, customers should be able to review the factors contributing to the assessment, together with the date the information was checked.

An AI-generated trustworthiness rating must never be presented as a guarantee that a seller is legitimate, that an item will be delivered or that a transaction is risk-free.

4.3 Customer Choice and Purchasing Risk

Customers should retain the freedom to consider products from sellers that do not meet VITADOMUS's recommended retailer criteria.

For example, a customer may find a particular furniture item from a small independent website or online marketplace at a substantially lower price than the equivalent product offered by an established retailer.

The platform should identify the product, display the available seller information and explain any concerns or limitations associated with the purchase.

The customer could then decide whether to visit the seller's website and proceed independently, subject to applicable laws and platform safety restrictions.

Before opening a purchase link to an unverified or higher-risk seller, VITADOMUS should display a clear warning.

Example customer warning:

Seller Verification Warning

This product is offered by a seller that does not meet VITADOMUS's recommended retailer verification criteria, or for which sufficient information is unavailable.

VITADOMUS recommends purchasing from established or appropriately verified retailers.

Purchasing from this seller may involve additional risks, including product misrepresentation, payment security issues, delivery problems or difficulty obtaining refunds.

If you choose to continue, you are responsible for independently checking the seller, product details, payment arrangements and applicable buyer protections before purchasing.

VITADOMUS does not endorse or guarantee this seller.

Customers should be able to acknowledge the warning and visit the external retailer independently where doing so is appropriate. A customer acknowledgment would not remove any legal rights or responsibilities that cannot lawfully be excluded.

The platform should not facilitate purchases involving sellers or listings that are identified as fraudulent, illegal or otherwise prohibited.

4.4 Transparent Product Comparisons

Where possible, VITADOMUS should display equivalent or visually similar products from multiple retailers.

The customer could compare:

  • Product appearance and design compatibility.
  • Actual product dimensions and materials.
  • Retailer or seller verification status.
  • Price and available discounts.
  • Delivery charges and estimated lead times.
  • Returns policies and available buyer protections.
  • Overall estimated purchasing risk.

The customer could then choose whether to prioritise the lowest price, visual similarity, delivery speed, product quality or seller reliability.

The platform should clearly distinguish VITADOMUS-recommended retailers from other sellers identified through the extended search.

4.5 Core Retailer Policy

VITADOMUS recommends purchasing from trusted, appropriately verified retailers.

However, the platform should not unnecessarily restrict customers from discovering genuine products available elsewhere on the internet.

Its purpose is to provide transparent information, evidence-based risk indicators and purchasing alternatives so customers can make their own informed decisions.

Product discovery, seller assessment and purchasing recommendations should remain separate processes. Finding a product online does not automatically mean that VITADOMUS endorses the seller.

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5. Individual Rooms or Entire Properties

The platform should support projects of different sizes.

Customers could choose to redesign a single room, such as a living room, bedroom, kitchen or bathroom, or develop a coordinated design for an entire house or apartment.

For whole-property projects, the AI should understand the relationships between individual rooms and maintain a consistent design language where appropriate.

Each room should have its own identity, purpose, measurements, occupants, design requirements and budget allocation.

The platform should also allow customers to develop individual rooms independently while keeping them connected to the overall property design.

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6. Floor Plans, Property Measurements and Spatial Scanning

Customers should have several options for providing information about their property.

Upload Existing Floor Plans

If customers already have architectural drawings, estate-agent floor plans or other property plans, they should be able to upload them.

Where a property has previously been advertised on Rightmove, Zoopla or another property platform, the application could potentially help locate and retrieve existing floor plans, subject to the relevant permissions and data-access arrangements.

Scan the Property

The platform should also provide a guided scanning function.

Customers could walk through their property using a smartphone or another compatible device, following instructions to scan or record each room.

Where supported, LiDAR technology could be used to capture room geometry and spatial information.

The application would analyse the captured information and attempt to generate floor plans or a digital representation of the property.

Customers should be able to identify and name rooms during or after the scanning process.

The platform could also allow customers to speak while recording, describing the rooms, existing furniture, features and any changes they would like to make.

Enter Measurements Manually

Customers who do not have existing floor plans or access to scanning equipment should be able to describe their rooms using text or voice.

For example:

"My living room is 4 metres long and 3 metres wide. There is a window on the right-hand 4-metre wall and a door on the 3-metre wall directly in front of me."

The AI would interpret this description and attempt to construct a room layout.

Where necessary, it would ask additional questions about the precise position of doors, windows, ceiling heights, radiators or other important features.

The platform should make the process as straightforward as possible, requesting additional measurements only when needed to improve design accuracy.

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7. Measurement Accuracy and Customer Responsibility

Accurate measurements are essential to producing a practical and reliable design.

The platform should encourage customers to provide the most accurate information possible, whether through measured drawings, LiDAR scanning or manual measurements.

The customer would be responsible for checking the accuracy of the information they provide and confirming relevant measurements before purchasing products or carrying out work.

The platform should clearly explain that the more accurate the information, the more reliable the spatial analysis, furniture selection and design recommendations will be.

Where dimensions are missing, estimated or uncertain, the AI should identify these limitations and request clarification.

The system should also provide warnings where a proposed arrangement may be impractical or where the available measurements are insufficient to confirm suitability.

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8. Furniture Dimensions, Circulation and Delivery Access

The AI should consider not only whether furniture fits within a room but also whether it can physically be delivered into the property.

For example, a sofa may fit comfortably within the living room but be too large to pass through an entrance door, hallway, staircase or narrow internal doorway.

The platform should therefore consider:

  • Room dimensions and ceiling heights.
  • Door widths, heights and opening directions.
  • Hallway widths and changes of direction.
  • Staircases, landings and lifts.
  • Furniture and packaging dimensions.
  • Circulation space around furniture.
  • Access to windows, doors and other fixed features.
  • Relevant ergonomic, accessibility and functional design considerations.

Where an item does not fit, restricts circulation or presents a potential delivery problem, the application should explain the issue and recommend alternatives.

For example:

"The selected sofa appears suitable for the room, but the available doorway measurements suggest that delivery access may be restricted. Please confirm the clear opening width or consider a smaller or modular sofa."

The objective is to ensure that the final design is not only visually attractive but also practical and physically achievable.

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09

9. Two Approaches to Interior Design

The platform should provide two main design approaches.

Option A — Design Using Real Products

The AI searches actual retailer catalogues and develops an interior scheme using genuine, identifiable products that meet the customer's design preferences, room dimensions, budget and delivery requirements.

The final design should reflect the products the customer can actually purchase.

Option B — Create a Design Concept First

The customer may prefer to explore a more imaginative interior design concept before choosing specific products.

In this case, the AI could generate conceptual designs based on their preferences, selected styles or uploaded precedent images.

Once the customer selects a preferred concept, the platform would search for existing products that match the proposed scheme as closely as possible.

It would compare the visual appearance, dimensions, colours, materials and overall style of available products.

Where an exact match is unavailable, the AI would recommend the closest alternatives and explain any differences.

The system should never present fictional products as genuine retail items.

If the desired appearance or arrangement cannot realistically be achieved within the available space, budget or other constraints, the platform should explain the limitations and propose practical alternatives.

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10. Personal Lifestyle and Human-Centred Design

Another important feature would be an optional function called "Tell Us About Yourself".

Rather than designing a property based solely on its dimensions and appearance, the platform would seek to understand the people who live there and how they use their home.

The AI could ask customers about:

  • Their interests, hobbies and favourite activities.
  • Their daily routines and how they spend time at home.
  • Their work patterns, including working from home.
  • What they particularly like about their existing home.
  • What they dislike or find inconvenient.
  • Which spaces they use most frequently.
  • How many people live in the property.
  • General age groups and individual requirements.
  • Which rooms belong to which household members.
  • Whether there are children or pets.
  • How frequently they entertain visitors.
  • Their preferred atmosphere, colours and materials.
  • Their expectations for maintenance and cleaning.
  • What they would most like to improve.

For example, customers might want more natural light, improved circulation, additional storage, better functionality, increased comfort, greater privacy or a more relaxing environment.

The AI should interpret these needs and develop design recommendations that respond to the customer's actual lifestyle rather than simply following a fashionable interior design style.

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11. Behavioural Analysis and Interior Design Principles

Using the information voluntarily provided by customers, the AI could analyse household activities, behavioural patterns, spatial requirements and personal preferences.

This analysis would help identify how different design decisions might improve the usability and atmosphere of the home.

The system could draw upon recognised interior architecture and design principles, ergonomics, accessibility, lighting design, environmental psychology and other relevant methodologies.

Customers could also choose to incorporate traditional or culturally influenced design philosophies, including Feng Shui, where appropriate.

Religious, cultural or traditional preferences could be considered when explicitly requested by the customer.

For example, certain customers may wish to incorporate particular arrangements for prayer, meditation, family gatherings, hospitality or other activities that are important to their way of life.

The platform should use this information to develop personalised design proposals while respecting individual preferences and avoiding assumptions based on age, religion, culture or other personal characteristics.

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12. Optional Social Profiles and Personal Information

The platform could also offer customers the option to provide additional personal information or connect selected social media and inspiration profiles.

This might include age or date of birth, saved images, favourite design styles, interests, hobbies and other voluntarily shared information.

The AI could analyse selected information to identify aesthetic preferences, lifestyle priorities and potential design ideas that customers may not have considered.

For example, a customer's interest in reading, music, fitness, cooking or gardening could lead to alternative suggestions for how different parts of their home might be arranged or used.

The platform could also propose different future lifestyle scenarios, such as adapting a room for a growing family, creating a home office or changing the function of an underused space.

Any personal information or social media connection should be optional, transparent and controlled by the customer, with appropriate privacy and data-protection safeguards.

The purpose would be to improve personalisation, not to make unsupported assumptions about an individual's personality or identity.

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13. Budget, Location and Delivery Timescale

The platform should allow customers to define their overall project budget, individual room budgets and preferred completion timescale.

It should also identify their location and the country in which products need to be delivered.

Initially, the platform could operate in the United Kingdom, with the potential to expand into European and US markets.

The AI would search suitable suppliers and retailers based on the customer's location, preferred sourcing criteria, budget and delivery requirements.

It should consider product prices, quantities, delivery costs, availability and, where relevant, installation expenses.

For example, if a customer has a budget of £5,000 and wants to complete a living room refurbishment within six weeks, the AI should develop a coordinated scheme that aims to satisfy those requirements.

If the preferred products exceed the budget or cannot be delivered in time, the platform should identify suitable alternatives.

Customers should be able to compare different design options, prices, suppliers and delivery arrangements before making purchasing decisions.

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14. Intelligent Design Changes and Automatic Adaptation

Once a customer receives an initial design proposal, they should be able to modify individual elements without starting the entire process again.

For example, they might request:

"Change the green sofa to a cream one, keep the flooring and dining table, and reduce the overall budget by £500."

The AI would interpret the request, identify which design elements should remain unchanged and reassess the relevant furniture, colours, finishes, dimensions and costs.

It should then update the design and associated product recommendations accordingly.

Customers should be able to lock certain items, compare alternative design options and retain previous versions of their proposals.

The AI should explain why particular changes are recommended and identify any effects on functionality, visual consistency, budget or delivery feasibility.

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15. Final Design and Purchasing Package

Once the customer is satisfied with the design, the platform should produce a complete project package.

Depending on the scope and level of development, this could include:

  • A personalised interior design brief.
  • Moodboards and colour palettes.
  • Room layouts and floor plans.
  • 2D and 3D interior visualisations.
  • Furniture arrangements and spatial recommendations.
  • A coordinated material and finishes specification.
  • Actual product names, brands and retailer links.
  • Furniture and material dimensions.
  • Product quantities and estimated costs.
  • Availability and delivery information where confirmed.
  • Furniture-fit and delivery-access assessments.
  • A complete project budget.
  • Alternative product recommendations.
  • Seller trustworthiness indicators and purchasing warnings.
  • Outstanding measurement checks and technical warnings.

The customer could then use the package to purchase the products directly from the selected retailers or to coordinate the refurbishment with relevant tradespeople and professionals.

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16. Long-Term Vision

The long-term vision is to develop VITADOMUS into a comprehensive AI-powered interior design and home intelligence platform.

Rather than being a one-time room-decoration tool, it could become an evolving digital representation of the customer's home, recording its spaces, furnishings, materials, design preferences and future improvements.

Customers could return to the platform whenever they wanted to replace furniture, redecorate a room, change the use of a space or undertake a larger refurbishment.

The AI would be able to use the existing project information, previously selected products and customer preferences to develop updated recommendations without requiring the customer to start again.

The platform could eventually serve homeowners, tenants, landlords, property developers, interior designers and other property professionals.

The fundamental concept is to combine human lifestyle intelligence, interior architecture, spatial analysis, AI-assisted design and real-world retail product sourcing into one connected platform.

The objective is not simply to generate beautiful interior images, but to create practical, personalised and achievable interiors that reflect how people actually live, what they want to improve and what they can realistically afford.

Branding

Four logo styles, each with its own colour scheme, typeface, mobile app interface and app icon.

A · Royal navy + gold

Halo logo · Cormorant Garamond · colour scheme from your palette sheet

VITADOMUS
LIFE + HOME
VITADOMUS
LIFE + HOME
VITADOMUS
Welcome back
Intelligent interior & lifestyle design
Design a new room
Describe your space and get layout, colour and furniture ideas.
Your rooms
Rooms
Tap a room to add it to your project
Ideas
Tap a colour to restyle the card
Living room
Palette preview
Life + Home
Designed around your life.
VITADOMUSInterior & lifestyle design
GET

App icon in all five colours · App Store listing

vitadomus.com
Start designing
LIFE + HOME

Intelligent interiors for the way you live

Plan rooms, explore palettes and bring your ideas to life with design that thinks with you.

Explore roomsGet the app
Living roomLayouts and finishes
BedroomCalm, personal spaces
KitchenReal products, real prices

B · Emerald + cream

Arch logo · Cinzel · colour scheme from your palette sheet

VITADOMUS
LIFE + HOME
VITADOMUS
LIFE + HOME
VITADOMUS
Welcome back
Intelligent interior & lifestyle design
Design a new room
Describe your space and get layout, colour and furniture ideas.
Your rooms
Rooms
Tap a room to add it to your project
Ideas
Tap a colour to restyle the card
Living room
Palette preview
Life + Home
Designed around your life.
VITADOMUSInterior & lifestyle design
GET

App icon in all five colours · App Store listing

vitadomus.com
Start designing
LIFE + HOME

Intelligent interiors for the way you live

Plan rooms, explore palettes and bring your ideas to life with design that thinks with you.

Explore roomsGet the app
Living roomLayouts and finishes
BedroomCalm, personal spaces
KitchenReal products, real prices

C · Plum, sage + sand

House logo · Playfair Display · colour scheme from your palette sheet

VITADOMUS
LIFE + HOME
VITADOMUS
LIFE + HOME
VITADOMUS
Welcome back
Intelligent interior & lifestyle design
Design a new room
Describe your space and get layout, colour and furniture ideas.
Your rooms
Rooms
Tap a room to add it to your project
Ideas
Tap a colour to restyle the card
Living room
Palette preview
Life + Home
Designed around your life.
VITADOMUSInterior & lifestyle design
GET

App icon in all five colours · App Store listing

vitadomus.com
Start designing
LIFE + HOME

Intelligent interiors for the way you live

Plan rooms, explore palettes and bring your ideas to life with design that thinks with you.

Explore roomsGet the app
Living roomLayouts and finishes
BedroomCalm, personal spaces
KitchenReal products, real prices

D · Ember + twilight

Seal logo · Josefin Sans · colour scheme from your palette sheet

VITADOMUS
LIFE + HOME
VITADOMUS
LIFE + HOME
VITADOMUS
Welcome back
Intelligent interior & lifestyle design
Design a new room
Describe your space and get layout, colour and furniture ideas.
Your rooms
Rooms
Tap a room to add it to your project
Ideas
Tap a colour to restyle the card
Living room
Palette preview
Life + Home
Designed around your life.
VITADOMUSInterior & lifestyle design
GET

App icon in all five colours · App Store listing

vitadomus.com
Start designing
LIFE + HOME

Intelligent interiors for the way you live

Plan rooms, explore palettes and bring your ideas to life with design that thinks with you.

Explore roomsGet the app
Living roomLayouts and finishes
BedroomCalm, personal spaces
KitchenReal products, real prices