Customers should be able to choose which retailers and suppliers they are willing to purchase from.
For example, some customers may prefer established retailers such as IKEA or other recognised furniture and home-improvement brands, while others may be willing to consider smaller independent suppliers, specialist manufacturers or online marketplaces.
VITADOMUS should have the capability to search across the publicly accessible internet for genuine products currently advertised for sale, rather than being limited exclusively to a predefined list of retailers.
The search could include established furniture and home-improvement retailers, independent shops, specialist suppliers, manufacturers, online marketplaces and other legitimate commercial websites.
Internet-wide product discovery would use appropriate search services, authorised product feeds, retailer APIs and other permitted data-access methods. The platform would not claim to search every website or guarantee that every advertised product is available.
4.1 Customer-Selected Retailer Preferences
Customers should be able to choose between different sourcing options:
Option A — Trusted Retailers Only (Recommended)
The platform searches established retailers and suppliers that meet VITADOMUS's defined verification and reliability requirements.
This would be the default and recommended option, prioritising purchasing confidence, product authenticity, customer service, delivery reliability and appropriate consumer protections.
Option B — Trusted and Verified Independent Retailers
The platform expands its search to smaller independent retailers and specialist suppliers that satisfy appropriate verification criteria.
Option C — Extended Internet Search
The platform searches a wider range of publicly discoverable product listings, including online marketplaces and less-established sellers.
This option may identify cheaper, unusual, handmade, specialist or otherwise difficult-to-find products.
However, these sellers may carry additional risks, and the platform should clearly distinguish them from retailers that meet its recommended trust criteria.
4.2 AI Seller Trustworthiness Assessment
For each retailer or seller identified through the extended search, VITADOMUS should assess the available evidence of trustworthiness and provide an indicative reliability rating.
The assessment could consider:
- Whether the business or seller identity can be independently verified.
- Available company registration and contact information.
- Website security and evidence of legitimate operation.
- The history and consistency of the seller's online presence.
- Independent customer reviews and complaint patterns.
- Product authenticity and accuracy of descriptions.
- Published delivery, refund and returns policies.
- Available secure payment methods and buyer protections.
- Evidence of successful customer transactions, where independently available.
- Relevant consumer-protection arrangements in the customer's country.
- Whether the advertised price is unusually low compared with comparable products.
- Any independently verifiable warning signs associated with the seller or website.
The platform could present an indicative rating, such as:
| Seller assessment | Meaning |
|---|
| Recommended — Verified Retailer | Meets VITADOMUS's defined retailer verification criteria |
| Lower Risk — Evidence Supported | Available evidence suggests comparatively lower purchasing risk, but it is not a guarantee |
| Caution — Limited Verification | Some checks are incomplete or available evidence is insufficient |
| Higher Risk — Warning Signs Identified | Material concerns have been detected and additional caution is advised |
| Unverified | Insufficient reliable information is available to assess the seller |
The rating must be based on identifiable evidence rather than invented scores or assumptions. Where information is unavailable, the platform should state "Insufficient information to assess" rather than assign a misleading level of confidence.
Where possible, customers should be able to review the factors contributing to the assessment, together with the date the information was checked.
An AI-generated trustworthiness rating must never be presented as a guarantee that a seller is legitimate, that an item will be delivered or that a transaction is risk-free.
4.3 Customer Choice and Purchasing Risk
Customers should retain the freedom to consider products from sellers that do not meet VITADOMUS's recommended retailer criteria.
For example, a customer may find a particular furniture item from a small independent website or online marketplace at a substantially lower price than the equivalent product offered by an established retailer.
The platform should identify the product, display the available seller information and explain any concerns or limitations associated with the purchase.
The customer could then decide whether to visit the seller's website and proceed independently, subject to applicable laws and platform safety restrictions.
Before opening a purchase link to an unverified or higher-risk seller, VITADOMUS should display a clear warning.
Example customer warning:
Seller Verification Warning
This product is offered by a seller that does not meet VITADOMUS's recommended retailer verification criteria, or for which sufficient information is unavailable.
VITADOMUS recommends purchasing from established or appropriately verified retailers.
Purchasing from this seller may involve additional risks, including product misrepresentation, payment security issues, delivery problems or difficulty obtaining refunds.
If you choose to continue, you are responsible for independently checking the seller, product details, payment arrangements and applicable buyer protections before purchasing.
VITADOMUS does not endorse or guarantee this seller.
Customers should be able to acknowledge the warning and visit the external retailer independently where doing so is appropriate. A customer acknowledgment would not remove any legal rights or responsibilities that cannot lawfully be excluded.
The platform should not facilitate purchases involving sellers or listings that are identified as fraudulent, illegal or otherwise prohibited.
4.4 Transparent Product Comparisons
Where possible, VITADOMUS should display equivalent or visually similar products from multiple retailers.
The customer could compare:
- Product appearance and design compatibility.
- Actual product dimensions and materials.
- Retailer or seller verification status.
- Price and available discounts.
- Delivery charges and estimated lead times.
- Returns policies and available buyer protections.
- Overall estimated purchasing risk.
The customer could then choose whether to prioritise the lowest price, visual similarity, delivery speed, product quality or seller reliability.
The platform should clearly distinguish VITADOMUS-recommended retailers from other sellers identified through the extended search.
4.5 Core Retailer Policy
VITADOMUS recommends purchasing from trusted, appropriately verified retailers.
However, the platform should not unnecessarily restrict customers from discovering genuine products available elsewhere on the internet.
Its purpose is to provide transparent information, evidence-based risk indicators and purchasing alternatives so customers can make their own informed decisions.
Product discovery, seller assessment and purchasing recommendations should remain separate processes. Finding a product online does not automatically mean that VITADOMUS endorses the seller.