VITADOMUS
VITADOMUS · Operating model

How the AI interior design platform works

VITADOMUS is designed to operate as an intelligent interior architect, personal design adviser, spatial planner, product researcher and purchasing assistant in one connected platform.

It does not simply take a picture of a room and generate a beautiful alternative. It understands the occupants, measures the space, searches real retailer catalogues, checks that things fit and can be delivered, and keeps the whole proposal inside the customer’s budget and timescale.

Concept / technical operating model · proposed capabilities, not a claim of live AI or retailer integrations. Chapters 01–15 explain the supplied operating model; chapter 16 adds the intelligence layer a real build needs; chapter 17 checks the 16 Vision stages for gaps.

01AI understanding

Interprets what people need.

02AI design

Coherent alternatives that fit lives and buildings.

03Product intelligence

Real goods from approved retailers, never invented.

04Verified feasibility

Dimensions, cost, delivery tested and uncertainty stated.

1

The complete intelligence process

One connected pipeline, not one clever model: five stages that turn a conversation into a purchasable design.

VITADOMUS is built to behave like an interior architect, spatial planner, product researcher and purchasing assistant in one connected platform. It does not simply take a photo of a room and paint a prettier one.

The key principle

AI interprets and recommends. Structured data, geometry, calculations and retailer evidence decide what is actually feasible and available.

The pipeline (tap each step)

Why several services, not one model

LANGUAGE AIInterprets requirements

Understands requests, asks clarifying questions, writes explanations.

COMPUTER VISIONReads images

Recognises style, objects, finishes and openings in photographs.

GEOMETRY ENGINECalculates space

Tests collisions, clearances, door swings and routes with real numbers.

CATALOGUE SEARCHRetrieves products

Finds genuine records by meaning, appearance and exact filters.

OPTIMISATION ENGINESelects combinations

Balances budget, deadline, fit and design coherence.

VISUALISATIONPresents the result

Renders plans and images, labelled by how reliable they are.

Why the separation matters

An image generator cannot reliably know whether a sofa is genuinely available, fits up a staircase, or arrives within two weeks. Those answers must come from data and calculation, which is why the proposal is assembled from specialised services.

2

Collect and interpret customer information

Turn an unstructured request into a structured, editable design brief.

The customer may start with a single sentence, or upload images, plans, measurements and inspiration. VITADOMUS converts whatever arrives into a structured design brief.

“I want to redecorate my living room. It feels dark and cluttered. I like modern interiors, but I don’t know what will look good. I have about £3,000 to spend.”

What the AI extracts from conversation

Customer statementAI interpretationDesign implication
“My room is always dark.”Daylight and perceived brightness concernExamine window positions, surfaces and artificial lighting
“We have two children and a dog.”Family use; durability needsRobust, easy-to-clean finishes and storage
“I work from home.”Additional activity requirementInvestigate workspace and task-lighting options
“I hate clutter.”Storage and organisation priorityIntegrated storage; reduced visual complexity
“Keep my existing sofa.”Fixed product constraintMeasure and preserve the existing sofa
“I love this Pinterest image.”Visual design referenceExtract colours, proportions, shapes and materials
“I only buy from established retailers.”Supplier restrictionSearch only the permitted retailers
“Everything must be ready in four weeks.”Delivery constraintPrioritise qualifying delivery options; flag unknown lead times
Requirement or preference?

The system must distinguish the two. Keeping an existing sofa may be mandatory; preferring oak furniture may be flexible. That distinction drives every later decision (see chapter 04).

Reasoning from lifestyle

“We are a family of four. We watch films in the evening, entertain friends at weekends and need somewhere the children can play. We prefer a calm interior, with little maintenance.”

  • Comfortable viewing positions and sufficient seating.
  • Circulation that stays usable when guests are present.
  • Concealed or easily accessible toy storage.
  • Materials suitable for frequent use.
  • Adjustable lighting for different activities.
  • Furniture arrangements that avoid unnecessary obstruction.

It also recognises trade-offs. A large sectional improves seating but reduces play space and circulation. Rather than choosing silently, VITADOMUS presents two alternatives and explains the compromise.

Guardrail

Analysis is based on information the customer voluntarily provides, not on unsupported personality assessments or hidden assumptions about age, culture or background.

3

Analyse photographs, floor plans and physical measurements

Build a measurable digital model of the property that software can test, not just an image that looks right.

VITADOMUS needs to understand not just what a room looks like, but what it physically contains and where objects can go.

2D spatial model

Walls, openings, furniture zones, measurements and circulation.

3D room model

Room volume, furniture placement, heights and spatial relationships.

Understanding different inputs

InputWhat VITADOMUS does
Room photographRecognises visible furniture, finishes, openings, lighting and design character
Dimensioned floor planExtracts room geometry, scale and labelled measurements
Architectural CAD / BIMImports usable geometry and structured information where supported
LiDAR room scanReconstructs surfaces, openings and identified objects
Phone videoAnalyses a guided walkthrough and flags what needs confirming
Voice instructionsConverts speech into room descriptions, dimensions and requirements
Manual measurementsConstructs a mathematical room model from the numbers supplied
Real-world precedent

Apple’s RoomPlan framework can capture room geometry and objects on compatible devices and produce structured 3D-ready output, and can combine several rooms. But not every photo or scan yields trustworthy dimensions: a photograph with no reliable scale reference is not a survey.

Constructing the room model

For a rectangular room the system may receive: length 4,000 mm · width 3,000 mm · ceiling 2,400 mm · door on the front wall · window on the right wall · radiator under the window · existing sofa and television. It turns these into objects with coordinates, dimensions and relationships.

Room objectStored information
Wall 01Start/end coordinates, length, height, finish
Door 01Position, width, height, opening direction
Window 01Position, width, height, sill level
Radiator 01Position, width, depth, clearance needed
Sofa 01Dimensions, orientation, location, keep/replace status
Room 01Floor area, geometry, household use, design priorities

Provenance: where did each number come from?

Customer-measuredImported from drawingsScan-estimatedUnknown

Every measurement carries a status and a source. Even customer-measured dimensions stay subject to the customer’s confirmation before anything is bought.

Asking only what matters

“You have provided the room dimensions and window location, but I still need the clear door opening width to assess furniture delivery. Can you measure this?”

The spatial engine asks only questions relevant to the decision in hand, and the customer can correct dimensions directly on the floor plan.

4

Generate an architectural and interior design strategy

Work like an interior designer: set constraints, test arrangements, apply design knowledge, explain the reasoning.

Once the brief and room model exist, the AI translates them into design possibilities. This is where VITADOMUS should behave more like a designer than an image generator.

4.1 Establish a hierarchy of constraints

CategoryExamplesTreatment
Mandatory physical constraintsExisting walls, opening locations, furniture geometryMust be respected
Safety / technical constraintsClearances, stability, electrical or ventilation requirementsApply appropriate rules and review
Customer non-negotiablesKeep dining table, exclude retailers, stay under budgetRespect, or flag as infeasible
Customer preferencesWarm minimalist style, walnut finishes, curved furnitureOptimise where feasible
Optional enhancementsFeature lighting, artwork, accessoriesInclude only if suitable and affordable
Rule

A preferred layout that violates a hard constraint is rejected, not rewarded for looking attractive.

4.2 Develop and test alternative arrangements

A spatial-planning engine generates arrangements and tests each one against the project objectives and physical requirements. For a living room it might compare:

  • Sofa opposite the television.
  • Sofa against the longer wall to increase circulation.
  • Two smaller seating pieces instead of one large sofa.
  • A multifunctional storage-and-media wall.
  • A flexible arrangement that supports different household activities.

4.3 Apply interior design knowledge

Scale and proportionColour and contrastMaterials and durabilityLighting and visual comfortStorage and circulationErgonomics and accessibilityAcoustics and privacyMaintenance and adaptabilityOptional cultural or traditional philosophies

Not every principle is a legal or technical standard. VITADOMUS should distinguish four classes: binding requirements, recognised technical guidance, professional design practice and subjective taste, and label advice accordingly.

4.4 Produce an explainable proposal

“I recommend positioning the sofa along the longer wall because this preserves more central floor space, keeps a clearer route to the door and leaves room for a reading chair. I have selected a warm neutral palette to support your calm atmosphere.”

The exact conclusion depends on real dimensions and the customer’s priorities. What never changes is that the reason is shown, so the customer can challenge it.

5

How VITADOMUS searches for actual retailer products

Real product intelligence: zero fabricated product records.

VITADOMUS should never ask a language model to invent a shopping list from training data. It retrieves actual product records from authorised retailer sources. This is one of the most important parts of the business.

The retrieval flow

Design requestGreen curved sofa · size · budget · region
↓
Retailer sourcesPermissioned APIs · affiliate feeds · authorised merchant data · partner-supplied data
↓
Normalised catalogueReal SKU · images · price · sizes · provenance
↓
Semantic + visual matchingShape · material · colour · functional similarity
↓
Exact constraints & checksFit · seller policy · budget · deliverability · freshness
↓
Ranked real-product candidatesBest match · best value · closest visual alternative · supply confidence
Rule

Final choices are traceable retailer listings. Concepts without a qualifying match remain concepts.

5.1 Where does product information come from?

A dedicated VITADOMUS Retail Intelligence Engine would use several sourcing methods, each with different permission and data quality:

AAuthorised retailer integrations

Retailer interfaces supply product records, variants, images, prices and stock. For example Shopify’s Storefront API exposes variants, SKUs, pricing and an availability flag; access depends on each merchant.

BAffiliate / product-data networks

Networks such as Awin distribute participating merchants’ feeds: names, descriptions, prices, images and links, with extra fields depending on the feed.

CDirect retailer partnerships

Richer data: packaged dimensions, finishes, installation and assembly instructions, CAD/3D models, product families, regional delivery. Most valuable for kitchens, bathrooms, tiles, flooring, lighting and made-to-order furniture.

DMerchant listings and public search

Good for discovery only. Appearing in a search result does not grant permission to reuse photos, scrape a catalogue, claim an integration or treat a listing as live stock.

Google’s merchant product-data specification defines fields such as price, availability and identifiers, but that does not give a general third-party app unrestricted access to every seller’s Merchant Center data.

5.2 How retailer selection works

“Only search established retailers delivering within the UK. I don’t want products from unverified marketplace sellers.”

The retailer policy is applied first, restricting which catalogues and sellers are eligible. Approved brands such as IKEA, John Lewis or Dunelm would be included only where suitable authorised data exists; a retailer’s reputation alone does not establish a live integration. If the customer instead allows independent sellers, the system assesses seller identity, authenticity evidence, returns and delivery policies and reputation signals. The customer stays in control of which suppliers are acceptable.

5.3 Understanding an uploaded product photograph

If the customer uploads a Pinterest image of a green curved sofa, computer vision extracts a specification:

FeatureAI-extracted characteristic
Product typeSofa
ShapeCurved / organic
ColourDark green
Fabric appearanceVelvet-like upholstery
StyleContemporary organic
ConfigurationApproximately three seats
Visual detailsLow back, rounded arms, soft silhouette

The image is turned into a numerical representation (an image embedding) so similar catalogue photos can be found even when retailers use different words. A text search finds “curved green velvet three-seat sofa”; a visual search may also surface a “moss upholstered crescent couch”. Crucially, visual similarity is only the first stage: a lookalike can still be the wrong size, out of stock, too expensive or impossible to deliver.

5.4 Hard filters versus ranking preferences

CheckExampleResult
AuthenticityNo traceable product ID or retailer pageExclude from the verified shopping list
Retailer policySeller not permitted by the customerExclude
GeometryProduct cannot fit the proposed placementReject layout/product combination
BudgetEntire scheme exceeds a mandatory capRevise or reject
AvailabilityConfirmed unavailableExclude from purchasable options
DeliveryCannot meet a mandatory deadlineReject or flag for the customer
Visual appearanceSimilar but different fabric or shapeRetain with disclosed mismatch
Missing measurementsDoor width unknownRetain provisionally; access unverified

5.5 What a final product record contains

FieldPurpose
Product name and modelPrecise identification
SKU / variant IDDistinguish colour, size and configuration
Retailer and sellerWhere it is sold
Product URLDirect link to the actual listing
Product imagesVisual matching
DimensionsRoom-fit assessment
Packaged dimensions (if supplied)Delivery-access assessment
Material and finishSpecification matching
Current price and currencyBudget
Availability statusProcurement confidence
Delivery region and lead timeProject scheduling
Data source and checked timestampAuditability
Match explanationWhy the AI selected it
Rule

A product missing critical information must never be silently upgraded to “verified”. It remains a provisional candidate awaiting customer or supplier confirmation.

5.6 Keeping information current

  • Import permitted product data regularly.
  • Normalise and index the records.
  • Detect changed prices, availability and variants.
  • Refresh shortlisted products before showing purchase recommendations.
  • Recheck selected products when the customer proceeds to buy.
  • Warn if a selected product has vanished or become more expensive.

An affiliate feed might refresh daily or faster depending on the supplier’s terms; other APIs allow checks nearer purchase time. Only the retailer’s live checkout can ultimately establish the real order price, availability and deliverability.

6

Select the best combination of products, not just individual items

A constraint-based optimiser treats the sofa, rug, table, lighting, storage and paint as one coordinated design.

Finding a suitable sofa is only part of the problem. The sofa, rug, table, lighting, storage, paint and finishes must work together as one complete design.

Illustrative product weighting

Visual compatibility
20%
Lifestyle and functionality
20%
Physical fit
20%
Price and value
15%
Retailer and supply confidence
15%
Delivery suitability
10%

S = Σ ( wᵢ × qᵢ )

S is the overall suitability score, wᵢ the importance of each criterion and qᵢ the candidate’s measured or assessed performance on it. The customer can raise the importance of cost, durability, appearance or delivery speed. These weights are illustrative, not a validated industry standard.

Critical distinction

A high score never overrides an unmet mandatory requirement. An oversized sofa cannot become acceptable simply because it looks beautiful and is inexpensive.

Try it: scoring versus hard constraints

Scoring playground

Relationships the optimiser also checks

  • Does the rug fit under the seating arrangement?
  • Do furniture heights and proportions work together?
  • Are the selected colours compatible?
  • Does the flooring suit the expected wear?
  • Does the lighting support the room’s activities?
  • Are materials and finishes consistent?
  • Does the whole selection remain within budget?

This makes VITADOMUS more than a product recommender: it becomes a whole-room design coordinator.

7

Verify dimensions and the entire delivery route

Room fit and delivery access are two different questions. Unknown measurements are never verified access.

This should be one of VITADOMUS’s most distinctive technical functions: proving the item fits the room and can physically get there.

A · Room-fit assessment

Dimensioned furniture objects are placed inside the measured room geometry.

  • Wall intersections
  • Furniture collisions
  • Door-swing conflicts
  • Circulation obstructions
  • Project-specific clearances

B · Delivery-route assessment

The customer identifies the route from the delivery entrance to the destination room.

  • Exterior doors and internal clear openings
  • Hallway widths and turns
  • Stair widths, landings, headroom
  • Lift dimensions
  • Package size and weight; assembly or carrying in parts

Try it: test a delivery route

Route checker

A sophisticated version would simulate the movement and rotation of a 3D package through the route. A basic width comparison is a useful first check but is not enough for corners or staircases.

Honest uncertainty

Where dimensions are missing or a full manoeuvring simulation cannot be performed reliably, VITADOMUS shows “Delivery access not confirmed” rather than promising that the item will fit. Apple itself describes camera-based measurements as approximate, which is why customer verification stays in the loop.

8

Calculate the complete design cost

A full project budget, not just the sum of furniture prices.

For each selected item the system determines quantity, unit price and the extra costs around it, then assembles the whole project total.

For materials sold by area (flooring, tiles) it estimates quantities from the room model and applies allowances for cuts, waste, pack sizes and installation requirements.

Illustrative £3,000 living-room allocation

Budget simulator

Example allocations only, not a quotation or a list of sourced products. Real projects use verified retailer prices, delivery charges, relevant taxes and supported installation estimates.

  • If the customer’s chosen sofa costs £300 more than the previous pick, the system recalculates the project total and shows the effect on the remaining allowance.
  • It may suggest a lower-cost table or rug, but only if those items are not locked by the customer.
  • If the scheme cannot satisfy both budget and mandatory requirements, it explains the conflict and asks which constraint the customer is prepared to change.
9

Generate the final design using selected real products

A coordinated presentation in which every visible object maps to a genuine retailer record.

Once a feasible product shortlist exists, VITADOMUS creates the coordinated interior presentation.

Design visualisation

Shows the approved arrangement and intended finishes.

Product & material schedule

Identifies actual products, quantities and finishes.

The visualisation engine should use retailer-provided 3D models where licensed and available. If none exist, geometry can be reconstructed from dimensions and approved product imagery, with the limitation disclosed.

Three honesty levels for every image

LEVEL 1Exact product representation

Geometry and finish are supported by adequate retailer data.

LEVEL 2Approximate product representation

The product is real, but its 3D appearance is estimated.

LEVEL 3Concept visualisation

A creative illustration that is not a guaranteed picture of what will arrive.

Why it matters

This prevents the classic failure: an AI image looks exceptional while the purchased items differ substantially. The customer can select any product in the design and see its genuine retailer record.

10

What happens when the customer changes something?

A design dependency system re-plans only what a change actually affects.

VITADOMUS needs a design dependency system. A change must not regenerate the whole room arbitrarily.

“I don’t like this sofa anymore. Find a darker green one, but keep my rug and stay within my budget.”

Customer requests a replacement sofa
↓
Keep fixed requirementsExisting rug · room geometry · retailer restrictions · budget
↓
Search real replacement sofasColour · size · design compatibility · cost · availability
↓
Recalculate affected relationshipsPlacement · circulation · delivery route · remaining budget
↓
Present revised options for approvalUpdated visuals · product evidence · price difference · warnings

The project stores relationships between objects. Changing the sofa may affect rug size, coffee-table clearance, viewing distance, lighting and the colour palette; it must not automatically change the kitchen floor tiles or another unrelated room.

Versioning

Every approved revision becomes a saved design version, so customers can compare or restore earlier proposals.

11

Detailed example: one customer journey

Eleven stages from a first sentence to a ready-to-order schedule.

A hypothetical customer: Redesign my living room.

“My living room is 4 m by 3 m. I live with my partner and our dog. We watch films and sometimes work from the sofa. I want a contemporary, calm interior with a green sofa, new flooring and better storage. Budget £3,000. We live in the UK and want the room completed within four weeks.”

StageVITADOMUS processingWhat the customer receives
1 · UnderstandExtracts household, activities, style, constraints and budgetPersonalised brief
2 · MeasureTurns room inputs into geometry; requests missing door/window dataEditable room plan
3 · ExploreProduces suitable layout and style directionsProposed arrangements
4 · SearchQueries authorised UK retailer data for actual matching productsGenuine product candidates
5 · FilterApplies dimensions, retailer policy, budget and availabilityShortlisted options
6 · CheckAssesses placement and available delivery-route geometryFit and uncertainty report
7 · CoordinateSelects compatible materials, colours, lighting and furnitureIntegrated design scheme
8 · OptimiseCalculates the total; identifies over-budget or late itemsBudgeted alternatives
9 · PresentProduces images, plans and detailed specificationsDesign package
10 · ReviseResponds to feedback and recalculates affected itemsUpdated proposal
11 · PurchaseRefreshes retailer data and provides purchase linksReady-to-order schedule, subject to retailer confirmation

When nothing qualifies

“I haven’t found a verified product that satisfies all your requirements. You can widen the retailer selection, increase the budget, choose a smaller sofa or extend the delivery deadline.”

Rule

The system must never invent a product to fill that gap.

12

The technical architecture behind VITADOMUS

Interconnected services around one shared source of truth.

VITADOMUS is designed around a set of interconnected services that all read and write the same project record.

ComponentMain roleSuggested technical approach
Customer applicationWebsite, mobile experience, guided AI conversationResponsive web app / PWA
Language intelligenceUnderstand requests; ask clarifying questionsMultimodal language model with structured outputs
Visual intelligenceRecognise style, objects, surfaces, image referencesVision models and image embeddings
Spatial engineGeometry, clearances, collisions, arrangements2D/3D geometry and constraint algorithms
Design knowledge engineDesign principles and contextual recommendationsCurated rules, retrieval and AI reasoning
Product intelligenceSearch authentic retailer records; normalise specsRetail APIs, authorised feeds, structured database
Recommendation engineMatch products by visual and functional suitabilitySemantic search plus exact filters and optimisation
Cost and logistics engineQuantity, budget, delivery, feasibilityDeterministic calculations and supplier data
Visualisation enginePlans and interior presentations3D rendering and AI-assisted imagery
Project intelligenceSave designs, revisions, choices, product evidenceSecure database, object storage, version history
Security and governancePermissions, privacy, audit trail, consentIdentity, access control, encryption, policy enforcement

A shared source of truth

A product must not exist only as text in a chat transcript. It needs a unique identity linked to its room, position, quantity, retailer, design version and supporting evidence.

Customer & consentHousehold preferencesProperty & roomsMeasurements & sourcesDesign requirementsLayouts & design versionsReal retailer productsVerified product offersBudgets & quantitiesDelivery & access checksWarnings & approvalsPurchasing status

This makes the project editable, auditable and reusable.

“I want to replace my living room rug. Keep everything else, find something more durable and spend no more than £250.”

Six months later VITADOMUS can retrieve the approved arrangement, product details, palette and preferences, then search for currently available compatible replacements, without rebuilding the project from memory.

13

How much autonomy should the AI have?

Intelligent assistance with customer control, not an autonomous shopping agent making financial commitments.

The platform is given several levels of authority. The more irreversible the action, the more explicit the customer’s consent must be.

ActionAutomation policyLevel
Interpret a customer’s design briefAI may perform automaticallyAutomatic
Recommend layouts and palettesAI may propose automaticallyAutomatic
Search approved cataloguesAutomatic, within permissions and limitsAutomatic
Calculate dimensions and totalsAutomatic where input data is adequateAutomatic
Replace proposed itemsAutomatic within a draft; customer approval before finalisingDraft only
Change a locked customer choiceRequires customer authorisationCustomer approves
Declare an item physically suitableRequires supported measurements and applicable checksEvidence needed
Place an order or take paymentRequires explicit customer action and checkout confirmationExplicit action
Share customer data with third partiesRequires an appropriate legal basis and authorisationExplicit action
Optional profiling

Social-media connections and lifestyle profiling need extra safeguards. The ICO recognises social-network and lifestyle data in profiling and expects lawful bases, transparency, accuracy controls and data minimisation.

Commercial transparency

UK advertising guidance (CAP/ASA) requires affiliate marketing to be clearly identifiable where the rules apply, so commercial relationships must not secretly distort the recommendation ranking.

14

What should be built first?

Prove one complete customer journey for one room with a small set of reliable retailer feeds.

The full ambition is technically substantial, so development is separated into practical levels.

CapabilityFirst commercial MVPAdvanced version
AI lifestyle conversationYesPersonalised long-term profile
Manual room dimensionsYesMulti-room spatial intelligence
Floor-plan / photo uploadsYesAutomated reconstruction and correction
LiDAR scanningLaterSupported-device native capture
Design proposalsInitial concepts and layoutsDetailed product-aware 3D
Real product catalogueSmall set of authorised UK retailersBroad multi-retailer, multi-country coverage
Product matchingStyle, dimensions, budgetMultimodal matching with stronger verification
Fit assessmentBasic geometry and clear warningsComplex delivery-route simulation
Budget calculatorYesWhole-house financial and procurement planning
Adaptive changesTargeted substitutions and recalculationAdvanced design dependency optimisation
PurchasingDirect retailer linksDeeper checkout/fulfilment integrations by agreement

A few hundred well-structured products, adequate for the initial design categories, may be more useful than millions of poorly described listings with missing dimensions. The required catalogue size is to be established in testing.

Where the difficulty really is

Not AI generation. It is obtaining high-quality retailer data, maintaining accurate product identities, matching products to physical spaces and coordinating the final design without introducing errors.

15

The ultimate VITADOMUS operating principle

Four distinctions, one living digital interior model.

01AI understanding

Interprets what people need, even when they cannot express it in architectural language.

02AI design

Develops coherent alternatives that reflect occupants’ lifestyles, preferences and the building’s physical conditions.

03Evidence-based product intelligence

Retrieves actual goods from approved retailers instead of fabricating attractive suggestions.

04Verified feasibility

Tests dimensions, procurement conditions, costs and delivery access, and honestly states what remains uncertain.

The long-term objective is a living digital interior model that customers can continually adapt. Every room, product, material, design decision and approved modification becomes part of an evolving property record.

From understanding your life to designing your real home. The customer describes their needs, the platform understands their space, AI develops appropriate designs, real retailers supply the products, and structured checks help make the project achievable.

Core proprietary workflow

Real Product Intelligence + Spatial Fit + Adaptive Design. The underlying AI models and scanning technologies can be integrated from specialist providers; the commercial advantage is how VITADOMUS connects them into one dependable design and procurement process.

Status

This is a proposed technical operating model, not a claim that the complete AI, retailer-integration, scanning or procurement service is currently operational.

16

The intelligence layer: what a real build also needs

Beyond the source text: the safeguards, loops and measurements that make the model dependable in production.

The operating model describes what VITADOMUS does. A production system also needs the layer below: how it knows it is right, what it does when it is not, and how it improves.

01Evidence ledger and confidence

Every fact (a dimension, a price, a style judgement) stores its source, timestamp and a confidence band. The interface shows traffic-light certainty, and anything amber or red blocks a “verified” label.

02Professional escalation

Removing a wall, an extension, listed or conservation-area property, structural or party-wall questions, gas, electrics or fire safety should route to a qualified human (architect, surveyor, installer), not to the AI.

03Sequence and trades

Design is not finished at purchase. Flooring before furniture, paint before curtains, lead times and fitters create an order of works and a delivery plan that must fit the deadline.

04After purchase

Delivery tracking, damage and returns, substitutions when stock disappears, and a snagging list. The project record stays live so a failed delivery re-enters the loop.

05Evaluation and QA

A test set of rooms with known measurements and known retailer data. Track dimension error, match precision, the delivery false-positive rate (must be near zero), budget accuracy, price drift and “invented product” red-team tests.

06Failure modes

Conflicting dimensions, unreadable plans, retailer outage, stale feeds. Each has a defined behaviour: state what is uncertain, narrow the claim, ask one question, never guess silently.

07Privacy by design

Photos of homes are sensitive. Consent ledger, data minimisation, retention limits, deletion, a data-protection impact assessment, and extra care around children and precise location.

08Commercial integrity

Disclose affiliate links and sponsored placements; keep ranking independent of commission; give the customer a visible “why this product” explanation.

09Accessibility and inclusion

Step-free routes, turning space, reach heights, contrast, plus plain-language, dyslexia-friendly outputs. Design for older and disabled occupants, not only the average one.

10Sustainability

Prefer keeping and reusing existing items, repair and second-hand sources, durable materials and lower-carbon options, shown as an optional lens.

11Whole-property coherence

When several rooms are designed, a shared palette, material continuity and consistent flooring decisions prevent a house of unrelated rooms.

12Collaboration and approvals

Partners, family or a hired designer can comment and approve. Roles and version history show who changed what.

13Capture across devices

LiDAR is not universal. A guided non-LiDAR route (tape measure, photo with reference object, video) must reach acceptable accuracy.

14Learning loop and data moat

Record the outcome: did it fit, was it delivered, did the customer keep it? Corrected dimensions and fit outcomes become a proprietary dataset competitors cannot copy.

Design rule for all fourteen

Make uncertainty visible, keep humans in control of irreversible steps, and let every number point back to its source.

17

What is missing from the Vision 16 stages

A gap analysis: every capability in the operating model checked against the 16 Vision stages.

The Vision stages describe the customer experience very well. The operating model adds the rules, evidence and safeguards underneath it. This table checks one against the other.

Capability in the operating modelModel ch.Vision stageStatusWhat is missing / how to close it
Conversation turned into a structured brief0210 · 1PartialVision has the optional “Tell us about yourself” step but no explicit brief object, AI interpretation table or requirement-versus-preference split.
Constraint hierarchy (mandatory, safety, non-negotiable, preference, optional)02 · 0414PartialLocks appear only at change time. Define the five classes at the start so every later step knows what may not move.
Multi-format capture: photo, plan, LiDAR, manual, drawing036CoveredStage 6 covers these well. Add CAD/BIM import, guided phone video and voice dictation.
Measurement provenance (customer / imported / scan / unknown)037PartialStage 7 shows reliability; add a visible source label and status on every dimension.
Room as objects with coordinates and relationships036 · 7PartialDescribe the object model (walls, doors, windows, radiators, furniture) that the geometry engine tests.
Asks only for missing information that matters037CoveredCovered by “AI flags the gaps”.
Alternative layouts generated and compared with trade-offs049 · 11PartialAdd a step that shows two or three arrangements with the compromise explained.
Explainable proposal (the “why”)0411MissingAdd reasons beside every recommendation so the customer can challenge them.
Design knowledge classed: binding / guidance / practice / taste0411PartialStage 11 lists principles; label which are regulations and which are taste.
Where product data comes from (APIs, feeds, partnerships, listings)053 · 4PartialVision promises real products but not how data is sourced, licensed or kept honest.
Normalised catalogue and full product record (SKU, provenance, timestamp)053 · 15MissingAdd the product-record concept to stages 3 and 15.
Photo-to-product visual matching052PartialStage 2 reads a photo; add matching to catalogue items and disclosed mismatches.
Hard filters versus ranking; provisional items stay provisional054PartialStage 4 scores trust; add the filter table and the “provisional, not verified” state.
Never invent a product: honest no-match response05 · 114MissingAdd the “nothing qualifies” outcome with options (widen, increase budget, smaller item, extend date).
Freshness: recheck price and stock before purchase0515MissingAdd a refresh at purchase time and warnings for price rise or stock loss.
Whole-scheme optimisation with weights and relationships0613 · 14MissingStage 13 re-plans to budget only. Add multi-criteria scoring and relationship checks between products.
Room-fit and delivery-route verification078CoveredStrong coverage in stage 8. Add “Delivery access not confirmed” as an explicit state.
Complete project cost (quantities, waste, delivery, fitting, contingency)0813 · 15PartialAdd quantity and waste allowances, fitting estimates and a contingency line.
Honest visual levels: exact / approximate / concept0915MissingLabel every visual with its reliability level.
Dependency-aware changes and saved versions1014CoveredCovered by locks and versions; show which objects a change touches.
The customer journey as an ordered, testable flow11allCoveredThe 16 stages already form the journey.
Architecture and shared project record1216PartialStage 16 shows the digital twin; add the data model and services behind it.
Autonomy levels and explicit consent for orders and payments1312MissingAdd an “AI can / customer must” table and a payment-confirmation rule.
Privacy, consent and profiling safeguards (ICO)1312PartialStage 12 is optional-by-design; add lawful basis, minimisation and consent record.
Affiliate and commission transparency (CAP / ASA)134MissingAdd disclosure and an independence rule for ranking.
Build-first roadmap: MVP versus advanced1416MissingAdd the phasing so the customer-facing promise matches what is live.
Core principle and promise151CoveredConcept stage states the intent; add the four distinctions.

Recommended additions to the Vision

ADD 1 · after stage 10Design brief and constraint hierarchy

Make the brief a visible object and sort every requirement into five classes before any design starts.

ADD 2 · after stage 4Retail data engine and freshness

Show where product data comes from, the product record, and the recheck at purchase.

ADD 3 · after stage 11Explainable layouts and whole-scheme scoring

Two or three arrangements with reasons, and weighted scoring that never overrides a hard rule.

ADD 4 · after stage 12Autonomy, consent and commercial integrity

What the AI may do alone, what needs approval, consent records and affiliate disclosure.

ADD 5 · before stage 15Honest visuals and “no match” outcome

Exact, approximate and concept labels; the no-invention rule and its fallback message.

ADD 6 · after stage 15After purchase: sequence, trades and aftercare

Order of works, installers, delivery tracking, returns and snagging.

ADD 7 · endBuild order and success measures

MVP scope, the retailer set to start with, and the metrics that prove it works.

Result

With these seven additions the Vision grows from 16 to 23 stages and every chapter of the operating model has a visible home in the customer story.